Corporate Information

Foodie Media Berhad (“Foodie Media” or “the Group”) is principally an investment holding company while its subsidiaries are principally involved in digital media publishing, key opinion leader marketing, short-film drama production, affiliate commerce, and event and community engagement services, aligned to its Content, Creator, Commerce and Community (“4C”) pillars. Foodie Media and its subsidiaries (collectively referred to as “the Group”) have an established portfolio of brands with the largest combined follower base for lifestyle focused digital content in Malaysia of over 50.0 million followers across social media channels. Presently, the Group is primarily involved in the digital media publishing business where it creates, produces, and publishes digital content on social media pages on established social media platforms, namely Facebook, Instagram, TikTok, Threads, YouTube, RedNote, Lemon8, X, Douyin, Telegram and WhatsApp, as well as blogs.

These social media pages and blogs are operated under the portfolio of brands. The Group operates a portfolio of 45 brands that are centered on lifestyle focused content across five countries in Southeast Asia, i.e. in Malaysia, Singapore, Thailand, Indonesia and the Philippines, including food and beverage and other lifestyle products and services such as property, home and living, financial, travel, leisure, technology, sports and cars. Through its brands including KL Foodie, Penang Foodie, Halal Foodie, Da Ma Chi Huo (“大马吃货”), Malaysia Homie, Monie, Travel Rookie, Nobudget.my, Dots Asia, Techie Malaysia, Car Buddie Malaysia, the Group connects brands and consumers by integrating content, creator, community and commerce.